Ahmed Detta – Advanced Sustainable Development – Transforming Plastic Recycling
Ahmed Detta is the founder of Advanced Sustainable Development (ASD) a PET recycling facility with an aim to transform how plastics are recycled, creating a transparent and sustainable circular economy.
Highlights:
- Ahmed’s early venture into mobile phone recycling in Dubai
- Studying sustainability in cambridge CISL
- Why choosing to focus on PET
- The leap of faith moment after the research
- Getting Emotional Freedom Technique tapping
- Mock presentations to get feedback from friends and executive coaches
- Being ambitious and realistic with investors
- Importance of getting a project manager and risk analyst
- Every ton of PET recycled reduces 4 tons of carbon dioxide
Useful link:
Advanced Sustainable Development
Cambridge Institute of Sustainable Leadership
Time stamp:
[01:35] What is Advanced Sustainable Development
[03:30] Early career in sales and financial success
[05:22] Studying sustainability in Cambridge
[08:35] Early problem and solution
[11:18] Choosing to focus on a PET plastics
[13:25] What happens to the plastics
[16:00] Deciding to quit, overcoming fear with EFT tapping
[19:30] Getting traction and early feedback
[21:30] Speaking to investors and knowing who is my real friend
[23:40] Measuring the impact of ASD
[26:00] Coolest piece of clean tech you’ve used?
[28:30] Looking back from 2030